LiveHire
”“I have loved working with Higher Ranking over the years as we have grown from a small startup to a large publicly listed startup. You have always been on point with advice, and very quick to pivot focus and strategy as the business grows and evolves from hundreds of visitors to millions. The clarity of strategy and frequency of reporting has always been a huge benefit and stress relief to know work continues constantly behind the scenes and we are getting the results we set out for. I have no hesitation in recommending Higher Ranking to any sized business looking to dominate online search and grow their traffic, user base, and customers progressively.”
LiveHIRE
LiveHire is a talent technology company focusing on recruiting decision makers for mid-sized to large companies.
LiveHire match people and employers across entire careers and whole-of-organisation. LiveHire competes with big names in the online talent space including Seek, Uwork, PageUp and Indeed. LiveHire launched on the ASX in May 2016. Higher Ranking commenced search engine optimisation (SEO) work with them in March 2016.
Challenges
- Geographical spread – the LiveHire team are based in Perth, Sydney and Melbourne;
- The existing website was built in a .NET environment, and did not have a Content Management System (CMS). This presented significant technical difficulties in terms of SEO;
- There was significant pressure on us to boost leads and revenue immediately due to the ASX launch.
Enter Higher Ranking
After meeting with the LiveHire team both in person and via Skype, we developed a clear understanding of their issues, objectives and priorities. We then recommended developing and implementing an SEO Program (incorporating Google Tag Manager and Google Analytics) that provided the following:
- Technical advice;
- Marketing support;
- Execution.
Develop & implement an SEO Program incorporating Google Tag Manager & Google Analytics
Technical Advice
Marketing Support
Execution
Technical Advice
SEO, Google Tag Manager & Google Analytics
- Advise on best SEO practice and execution;
- Advise and assist with Google Analytics;
- Respond, advise and project manage new structural changes;
- Monitor success of implementation strategies;
- Research competitor landscape;
- Report;
- Video SEO advice and optimisation.
Marketing Support
B2B
- Support the sales strategy by securing a dominant position on page one of Google for broad industry terms that support:
- the consideration and research sales cycle; and
- brand recognition and value;
- Cement position as market leader;
- Own ‘Talent community’ and related high-value keywords;
- Research competitor landscape;
- Advise on the B2B digital marketing strategy.
B2C
- Support the customer success team with digital marketing activities;
- Develop and implement an SEO strategy to:
- Grow client talent communities;
- Identify opportunities to improve LiveHire success through the customer success program;
- Advise on the B2C digital marketing strategy;
- Monthly reporting on performance.
Execution
- Facilitate on site strategy sessions with key stakeholders, and provide ongoing guidance across the life of the project;
- Project manage the activities of the internal team; review and approve all work before publishing;
- Deliver to project deadlines;
- Report on progress monthly;
- Provide online reputation management and digital PR.
Content
- Find opportunities to publish content;
- Create content, ensuring it is ‘on brand’ as well as meeting the digital strategy requirements;
- Build links to create domain authority.
Results
May 2016 to June 2018
- 76% increase in visits to the site from organic optimisation (SEO).
- 167% increase in non-branded search term visits to the site from organic optimisation (SEO).
- 25% increase in branded search term visits to the site from search engine optimisation (SEO).
- 429% increase in non-branded search term impressions from search engine optimisation (SEO).
- 83% increase in branded search terms impressions from search engine optimisation (SEO).
But don’t take our word for it …
“I have loved working with Higher Ranking over the years as we have grown from a small startup to a large publicly listed startup. You have always been on point with advice, and very quick to pivot focus and strategy as the business grows and evolves from hundreds of visitors to millions. The clarity of strategy and frequency of reporting has always been a huge benefit and stress relief to know work continues constantly behind the scenes and we are getting the results we set out for. I have no hesitation in recommending Higher Ranking to any sized business looking to dominate online search and grow their traffic, user base, and customers progressively.”
— LiveHIRE
