Conversion Rate Optimisation
It is a fact that not all visitors who land in your site will stay and explore what your business can offer. It is also a fact that the majority of them will leave, making your conversion rate disappointingly low. This is where conversion rate optimisation (CRO) comes in. The main goal of a CRO strategy is to boost your revenue by attracting customers and increasing conversion rate.
Higher Ranking can help you create a CRO strategy for acquiring more customers and growing your business. Conversion rate optimisation refers to the method of improving website performance and increasing conversion percentage. It uses analytics, user feedback, and other elements on your site to determine what needs to be improved, which are then tested through A/B testing.
Here are some of the things involved in a CRO strategy:
- Understanding website visitors
- Optimising and enhancing user experience
- Influencing their actions and behaviours
- Adding or improving site value
- Creating tailored content
What is Conversion Rate Optimisation?
Site visitors have a limited attention span. When users don’t find what they are looking for in seconds, they will immediately leave the site and visit another one. A conversion rate optimisation strategy can help address this by examining your site and your users, and performing necessary tests to give visitors what they want before they become tired of exploring your site. This can increase conversion rate, translating to higher ROI.
Here is why a conversion optimisation strategy makes sense:
- Help you understand your customers better (and therefore bring in more customer)
- Improve customer retention
- Make your campaign more cost-effective
- Improve brand and connection to customers
- Increase profit
Here at Higher Ranking, we don’t use guesses or hunches to determine what the best for your business is. Our approach involves optimising websites through A/B split testing, with the goal of increasing conversion and visitor engagement. We use split or multivariate testing, as we understand that driving more visitors involves analysing different metrics and KPIs.
Heat Maps & UX Tracking
We know that a visitors experience can influence conversion, so we analyse and optimise your user experience (UX). We use visual analysis to determine the real value of a website to a user (through heat mapping), which is helpful in reading the minds of your visitors.
We help you provide a good user experience by analysing the journey of a customer through your site. This helps discover obstructions that can affect conversions. We use different CRO tools to learn how to improve your landing page and other webpages.
The experts at Higher Ranking use automated tools to obtain analytical data and determine what happens on your site. We also go the extra mile in getting relevant user feedback while testing and evaluating your website.
Landing Page Creation
Your landing page needs to be more than just appealing. It should be professionally designed and guide visitors to what they need. Conversion optimisation experts at Higher Ranking can redesign your landing page to boost the number of visitors converting.
Visitors don’t always use desktops and laptops when surfing the web. Many of them use their phones to search for a product and even complete a purchase. At Higher Ranking, we can help you create a mobile-friendly site, which can be a beneficial tool in increasing conversion rates.
Conversion can mean something different for every business. It can refer to downloading an eBook/app, signing up for a newsletter, making a purchase, creating an account, or any other related action. Whatever your specific definition of conversion is, we understand that it is highly important for your business. This is why you can rely on our experts for a conversion optimisation strategy that works.
If you want to get started with CRO or learn more about this strategy, send us an email at firstname.lastname@example.org or give us a call on (03)9399 4378.