Conversion Rate Optimisation

It is a fact that not all visitors who land in your site will stay and explore what your business can offer. It is also a fact that the majority of them will leave, making your conversion rate disappointingly low. This is where conversion rate optimisation (CRO) comes in. The main goal of a CRO strategy is to boost your revenue by attracting customers and increasing conversion rate.

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Higher Ranking can help you create a CRO strategy for acquiring more customers and growing your business. Conversion rate optimisation refers to the method of improving website performance and increasing conversion percentage. It uses analytics, user feedback, and other elements on your site to determine what needs to be improved, which are then tested through A/B testing.

Here are some of the things involved in a CRO strategy:

  • Understanding website visitors
  • Optimising and enhancing user experience
  • Influencing their actions and behaviours
  • Adding or improving site value
  • Creating tailored content

What is Conversion Rate Optimisation?

Site visitors have a limited attention span. When users don’t find what they are looking for in seconds, they will immediately leave the site and visit another one. A conversion rate optimisation strategy can help address this by examining your site and your users, and performing necessary tests to give visitors what they want before they become tired of exploring your site. This can increase conversion rate, translating to higher ROI.

Here is why a conversion optimisation strategy makes sense:

  • Help you understand your customers better (and therefore bring in more customer)
  • Improve customer retention
  • Make your campaign more cost-effective
  • Improve brand and connection to customers
  • Increase profit

A/B Testing

Here at Higher Ranking, we don’t use guesses or hunches to determine what the best for your business is. Our approach involves optimising websites through A/B split testing, with the goal of increasing conversion and visitor engagement. We use split or multivariate testing, as we understand that driving more visitors involves analysing different metrics and KPIs.

Heat Maps & UX Tracking

We know that a visitors experience can influence conversion, so we analyse and optimise your user experience (UX). We use visual analysis to determine the real value of a website to a user (through heat mapping), which is helpful in reading the minds of your visitors.

Data Analysis

We help you provide a good user experience by analysing the journey of a customer through your site. This helps discover obstructions that can affect conversions. We use different CRO tools to learn how to improve your landing page and other webpages.

User Testing

The experts at Higher Ranking use automated tools to obtain analytical data and determine what happens on your site. We also go the extra mile in getting relevant user feedback while testing and evaluating your website.

Landing Page Creation

Your landing page needs to be more than just appealing. It should be professionally designed and guide visitors to what they need. Conversion optimisation experts at Higher Ranking can redesign your landing page to boost the number of visitors converting.

Mobile First

Visitors don’t always use desktops and laptops when surfing the web. Many of them use their phones to search for a product and even complete a purchase. At Higher Ranking, we can help you create a mobile-friendly site, which can be a beneficial tool in increasing conversion rates.

Conversion can mean something different for every business. It can refer to downloading an eBook/app, signing up for a newsletter, making a purchase, creating an account, or any other related action. Whatever your specific definition of conversion is, we understand that it is highly important for your business. This is why you can rely on our experts for a conversion optimisation strategy that works.

If you want to get started with CRO or learn more about this strategy, send us an email at hello@higherranking.com.au or give us a call on (03)9399 4378.

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kumon-illustration-uses-higher-ranking-for-seo

Kumon

Higher Ranking have managed our online campaigns for the past six months and have been a wonderful company to work with. They have provide hands-on, personalised advice and guidance, and have adapted their support to suit our changing needs. We especially appreciate their attention to detail and friendly support - it has been a pleasure to work with them.
2016-07-15T02:06:02+00:00
kumon-illustration-uses-higher-ranking-for-seo
Higher Ranking have managed our online campaigns for the past six months and have been a wonderful company to work with. They have provide hands-on, personalised advice and guidance, and have adapted their support to suit our changing needs. We especially appreciate their attention to detail and friendly support - it has been a pleasure to work with them.
travelvax-higher-ranking-seo

Travelvax

After moving to Higher Ranking we have noticed substantial gains across all positive aspects of ranking performance thanks to the targeting campaigns suggested by the team - it has been a very productive relationship to date. Kym is always accessible, offering ideas and solutions to our specific needs. We highly recommend using Higher Ranking - our dealings with them have been a welcome change over previous digital providers.
2016-07-15T02:09:15+00:00
travelvax-higher-ranking-seo
After moving to Higher Ranking we have noticed substantial gains across all positive aspects of ranking performance thanks to the targeting campaigns suggested by the team - it has been a very productive relationship to date. Kym is always accessible, offering ideas and solutions to our specific needs. We highly recommend using Higher Ranking - our dealings with them have been a welcome change over previous digital providers.
catalyst-computers-higher-ranking-seo

Catalyst Computers

After being disappointed by the poor strategy and execution of our digital marketing by a previous provider, working with Kym has been a breath of fresh air. Kym has a wealth of knowledge, is attentive and really takes the time to explain things in depth. Kym’s hard work has delivered sensational results in a short period of time! We couldn’t be happier! Thank you!
2016-07-15T02:10:03+00:00
catalyst-computers-higher-ranking-seo
After being disappointed by the poor strategy and execution of our digital marketing by a previous provider, working with Kym has been a breath of fresh air. Kym has a wealth of knowledge, is attentive and really takes the time to explain things in depth. Kym’s hard work has delivered sensational results in a short period of time! We couldn’t be happier! Thank you!