Previous Experience
Large global education provider
Dealing with a large well renown AdWords partner
The previous agency lacked flexibility
Paying a very high management fee
The fee structure lacked transparency
Numbers looked good, low intrinsic value
Kept being moved to new account managers have to establish their business goals each time.

How Higher Ranking helped

  • Rebuilt AdWords campaign
  • Changed bids from broad match to modified and exact match
  • Adding geo targeting to main areas client needed to attract students based on franchisee numbers
  • Setup full conversion tracking
  • Optimised campaign to improve conversion rate
  • Refined traffic coming through to website

The Results:

Previous Digital Agency
Australia Nation Wide
110,767 impressions
1381 visits
1.25% CTR
57 calls
25 web events
$50.61 CPL
$3.01 CPC
Australia Higher Ranking
Australia Nation Wide
26,940 impressions
2,174 visits
8.07 CTR
111 calls
101 form submissions
$16.45 CPL
$1.6 CPC

Higher Ranking have managed our online campaigns for the past six months and have been a wonderful company to work with. They have provide hands-on, personalised advice and guidance, and have adapted their support to suit our changing needs. We especially appreciate their attention to detail and friendly support — it has been a pleasure to work with them.Kumon

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