How Higher Ranking helped SEO Initial analysis in the first months Established 3 keyword categories with high search volume with a website poorly optimised for these terms Implemented onsite content strategy Keyword silos and landing page structure Created keyword rich content for landing pages Implemented onsite changes after client approval Commenced strategic link acquisition to build out the authority of …



How Higher Ranking helped Rebuilt AdWords campaign Changed bids from broad match to modified and exact match Adding geo targeting to main areas client needed to attract students based on franchisee numbers Setup full conversion tracking Optimised campaign to improve conversion rate Refined traffic coming through to website The Results: