What is Automated Marketing?
Having a generic marketing strategy does not necessarily mean that you can easily attract new customers and increase sales. As marketing itself is tricky, you need an optimised campaign that can influence the decision of your potential customers. Automated marketing helps streamline and organise the efficiency of your marketing, with the goal of improving sales.
As the name suggests, automated marketing aims to automate repetitive marketing actions using software. These include emails, site actions, and social media, making these tasks simpler and easier. It replaces manual processes using technology or software, allowing you to boost operational efficiency and grow ROI faster.
Automated marketing can be a little bit confusing for many marketers and business owners. This is why Adquire is here to help you execute this type of marketing initiative. We can optimise your campaign to encourage prospects with customised and meaningful content, which will then convert these prospects into customers.
We understand that the word automation may seem impersonal and inhuman. You may also wonder about the effectiveness of this strategy, as many people associate automation with spamming. We understand your concerns and we are here to tell you that automated marketing can empower your business. It also makes it easier to customise your email or messages by gathering data on user’s goals and interests.
Engage Leads at Critical Points
You can streamline automated marketing with an efficient visual workflow builder. Encourage leads at critical points through the use of branching logic and make targeted or personalised messaging easier with (customisable) buyer personas. You can also take advantage of page tracking, lead scoring (based on engagement) and others to identify prospects and increase sales.
Visitor ID Identifies More Leads
It is easier to create a customised campaign when you know more about the visitors of your site. Behaviour-based tracking is beneficial in identifying and understanding the reason for every click of your visitors. Get a list of the hottest leads for the day in your inbox, so you can act right away and drive both conversion and sales.
Built-In and 3rd-Party CRM
Track and get a wider view of your leads and learn more about the stages of your sales processes. You can also manage your own unique sales processes by creating custom filters, fields, and deal stages. You will have the opportunity to track a lead’s timeline, set schedule reminders, and connect with third-party CRMs.
Landing Pages That Convert
With automated marketing, you can launch and design professional landing pages without getting the services of IT or designers. You can also personalise the page content with customised forms or call to actions (CTAs) for every visitor. Web content based on the behaviours and interests of the visitors can help you connect with customers better and drive more conversions.
Get Blogging in Minutes
Automated marketing also lets you create a blog easily, as well as manage and publish content conveniently. RSS email syndication allows you to deliver your posts to a wider audience, with the benefit of automatically sending content to prospects. The use of built in widget makes it easier for readers to share content on social media.
Fully Integrated Call Tracking
Automation and analytics allow efficient and faster handling of leads from your calls. This eliminates the need for setup processes and several platforms. We help you reach the next level by going beyond call-tracking and traditional marketing automation capabilities to see a clearer and a bigger picture of your marketing strategy.
If you’re considering automated marketing for your business, it is advisable to learn more about it, its benefits, as well as the things you can expect. Adquire can be your partner in getting started with this strategy.
Get in touch with us by calling (03)9399 4378 or sending us an email firstname.lastname@example.org.